Target audience: Educators and creators who need fast, mobile-first video editing without the CapCut learning curve
a standalone video editing app built for Reels-first creators. Think: trim, splice, green screen, audio sync, and effects in one place, minus the algorithm anxiety of sharing to TikTok first.
Here's the side-eye moment: do we really need another editing app, or is this Meta’s play to keep you from exporting content to competitors? ☹️😘Ask yourself if platform lock-in is worth the convenience before you abandon your current workflow.
It’s great for educators who need to turn lecture clips into digestible Reels without opening three apps. But if you’re building a content library that lives beyond Instagram, keep your options open.
📲Listen to the full review on the App Fabulous™ podcast: https://open.spotify.com/show/19ZyXHxOOEZp0qPMmlNb5J
👩🏻🏫Join: skool.com/teachtechies + vivasmart.ai/creatorkickstart
EDITS uses familiar timeline editing to drag clips, layer audio, apply transitions and filters. The AI features include auto-captions (finally!), beat-syncing for music, and smart crop to reframe vertical video. All edits save directly to your IG drafts.
In plain speak: shoot your content, edit in EDITS, post to Reels. No export dance, no file management chaos. Just remember—it’s designed to keep you posting only to Instagram.
Native Instagram integration: Your drafts auto-save to Reels, so no export lag. But that also means less flexibility if you cross-post.
Simplified interface: Fewer bells and whistles than CapCut. This is a feature if you’re overwhelmed by options, a bug if you need advanced color grading or multi-track audio.
Meta’s AI stack: Auto-captions are solid (not perfect), and the music library is curated from IG’s licensed tracks…so no copyright strikes.
Pricing scoop
Free to download and use. Meta’s betting you’ll edit more, post more, and stay in their ecosystem longer. No premium tier yet, but watch for “Pro Creator” upsells down the line.
The “5-Minute Teaching Snippet” Flow:
1. Record a 60-second explainer on your phone
2. Open EDITS → trim dead air at the start/end
3. Auto-caption → adjust for jargon or acronyms
4. Add one text overlay for your CTA (link in bio, join the cohort, etc.)
5. Post directly to Reels
The “Repurpose Webinar Clip” Flow:
1. Export a 2-minute highlight from Zoom (vertical crop it first if you can)
2. Import to EDITS → use smart crop to reframe faces
3. Layer trending audio underneath (muted webinar audio)
4. Add transition cards between key points
5. Save as draft, schedule for peak engagement time
Multi-Part Series for Course Launches:
1. Batch-record 5 short videos (one per module or learning objective)
2. Edit each in EDITS with consistent branding: same font, same color overlay, same intro card
3. Use IG’s “Add to Highlights” feature to create a navigable playlist
4. Pin the first episode in your bio to drive traffic
Green Screen Tutorial Series:
1. Film yourself teaching a concept
2. Use EDITS green screen tool to layer slides or screen recordings behind you
3. Add captions + text callouts for key terms
4. Export to Reels, then repurpose to Stories with stickers/polls for engagement
Collaboration Content for Educators:
1. Invite co-hosts to send you clips (via DM or cloud link)
2. Splice together in EDITS with transitions
3. Tag collaborators in-app so it cross-posts to their profiles
4. Drive joint traffic to your Skool community or workshop signup
Choose EDITS if:
• You post primarily to Instagram and don’t need multi-platform exports
• You want dead-simple editing without a steep learning curve
• You’re building a teaching brand inside the Meta ecosystem
Skip EDITS if:
• You cross-post to YouTube Shorts, TikTok, LinkedIn—you’ll need a more flexible export option
• You need advanced features like multi-track audio or precise color correction
• You’re wary of platform lock-in and want tool-agnostic workflows
Want to master mobile-first content creation? Join Teach Techies at skool.com/teachtechies for free workshops on repurposing educational content across platforms…without the burnout!
Ready to build your creator systems? Grab the Creator Kickstart toolkit at vivasmart.ai/creatorkickstart and turn scattered content into a cohesive strategy.
Justine is an author, speaker, and creator-educator who blends AI tools, personal branding, and intercultural wisdom to help people build lives that are easier, healthier, and wealthier. She hosts App Fabulous, an honest app-review podcast for creators, educators, and builders.
Listen to the App Fabulous™ podcast, then join the community at skool.com/teachtechies to keep the conversation going.
