Voice search isnt just a neat trick any more— seems it’s turning into how most of us talk to the net. Siri, Alexa, Google Assistant, they all let people ask whole sentences not just keywords. That change may mean businesses have to think different about being seen online. Instead of chasing blue links, they need to aim at direct answers. That’s where Answer Engine Optimisation, or AEO, becomes important in 2025.
Optimising for voice starts with how folks actually speak. Spoken queries usually longer, sound like a chat, and begin with who, what, how or where. So content should be built around natural questions and short, clear replies. Adding FAQ sections onto a site is an easiest way. Pair those with schema markup, FAQ schema or How‑To schema, and the answers are very likely to pop up in voice results or Ask blocks.
The chance is: being the pick in voice search means your business might be the one read aloud by an assistant. That could build trust, and puts rivals in the background. Yet not every query fits a FAQ, some are vague or require complex info. Therefore, focusing on conversational content, structuring data, and question‑based optimisation seems wise.
In short, voice search and AEO go hand‑in‑hand, and those who adapt will own the future of spoken search.