Your bio might be costing you $$$

By Katrina VanHorn
Your bio might be costing you $$$

Queen, let’s talk about your bio.
If it doesn’t tell people who you help, how you help, and why it matters… you’re leaving money on the table. That tiny little space is prime real estate. Done right, it’s your elevator pitch, your first impression, and your conversion tool.

Here’s the breakdown:

1. Who you help
Be specific. Don’t just say “women.” Say “midlife women ready to build passive income” or “moms juggling 9–5 jobs.” Clarity attracts.

2. What you help them do
Show the transformation. “Start faceless Instagram theme pages.” “Ditch content overwhelm with AI.” Keep it simple, but powerful.

3. The result they get
This is where it hits home. “So they can retire without stress.” “So they can travel more.” “So they can spend more time with their grandkids.” Outcomes sell.

4. Why it matters
This is the hook. Why should they care? Because time is short. Peace matters. Freedom changes lives.

✨ Example:
“I help midlife women build faceless digital brands so they can secure financial freedom and finally live life on their own terms.”

That one line can shift your whole profile.

This is just a taste of what I break down inside The HER Brand Clarity Blueprint. If you’re ready to nail your bio and your brand, grab your copy here → The Blueprint