Rick Hesse’s work story
Started 1st business in 1980 – Sleepy Hollow Waterbeds Retail Store
Manager of Retail furniture 1987-1989
Local TV Advertising Sales 1989-1999
General Manager of startup wholesale wireless company 2001-2003
Local Business Office equipment Sales 2003-2012and
New Tech Advertising Founded to support local businesses 2012-2025
I’ve listed my experience not as a resume but to show I’ve always been a business owner or manager in my mind and working in marketing and advertising in some form my whole adult life.
When I was working in sales I was always looking for opportunities as a side hustle. I got involved in many things like Amway, Long distance and phone cards, various nutrition products, I even sold credit cards with a small amount of gold molded into it.
Marketing has always been at the forefront in my mind all these years, I love it, but I’ve always loved supporting small business owners, people like me who’ve owned a business and learned just how hard it really can be. I’ve always believed those who’ve always had a job do not understand all the pressures of being a business owner.
Problem is, most small business owners do not even know what they don’t know about marketing and advertising so how can they run their business and keep up with all the changes these past few decades?
Even back in 1980 when I started my first business it was hard to learn everything I needed to know to run a business.
Fast forward 47 years and it’s nearly impossible to run everything for most business owners, especially marketing and advertising.
So I’ve always had compassion for small businesses owners, I’ve even told a few clients I liked doing business with that I’d work for free if it were possible, “I just want to help and support your business with marketing and advertising” because I understand how difficult it is to work with and what it’s like to take money out of your pocket to pay for it only to get what often can seem like no return.
I couldn’t be more excited about AI and the possibilities it offers small business owners. New Tech advertising can now offer AI websites that are easy to edit for most business owners and for those who don’t even want to learn how we can now offer to set up everything they need for them at an affordable price. Video has been important to use in marketing for a long time now, AI videos make it affordable for every business.
AEO (Answer Engine Optimization) is now how customers find local businesses and most websites are not set up this way to be found.
Digital Advertising Services are now something every business needs to brand their business in their customers' minds, so they think to do business with them when they want or need anything. We all talk to our Phones for information about everything these days.
All the things a small business needs for effective marketing, AI Website, AI Videos, AEO set up, and digital advertising services I can now offer small businesses and couldn’t be more excited to be in this position to help business owners who want to work with me.
Now I’ve worked with some business owners who don’t understand what I’m trying to do for them and they get overwhelmed when I try to explain things they don’t have the experience to understand how it works, let alone what I’m trying to do for them. They get frustrated and bail on me just as I’m delivering the goods.
AI will help avoid that, either a client wants me to do it for them, or they can do it for themselves with the AI tools they need to get the job done.
It is my desire to work with business owners who want to work with me, I can offer the training you need to learn to do it yourself or I can do it for you much faster than I ever could before.
Lastly let’s talk websites, few business owners understand what goes into building a website and often why they even need one. They build their business on social media channels and then get frustrated when they get shut down for violating guidelines or getting scammed.
With all the time I’ve put in over the years learning how businesses need to do business online only to have people believe I can’t do something and not trust I have their best interests in mind has been frustrating. To learn how to convey my sincerity without overwhelming people (trying to tell people the honest truth about their marketing and advertising isn’t easy these days) I’ve finally found a workable solution.
So, I’ve written all this to say if you want to work with me, I want to work with you. I can promise to work with your business in mind and create successful marketing campaigns.
Here’s how I typically start with a new client — a simple, practical roadmap that removes the mystery and gets results quickly.
First, we clarify your goals.
Do you want more calls, more foot traffic, more online orders, or better brand awareness?
We pick one clear objective and measure it. Focusing on the one thing prevents you from spending time and money on scattered efforts that don’t move the needle. Next, I audit what you already have: website, Google Business Profile, social pages, reviews, and any past advertising.
Most audits reveal low-hanging fruit — missing contact info, poor mobile performance, or AEO gaps that keep you invisible to local search. Fixing those often delivers immediate improvement.
Then we implement the essentials: an AI-powered website that’s mobile-first and easy to update; AEO optimization so your business answers show up when neighbors ask their phones for services you offer; short AI videos tailored to your audience that build trust and convert viewers into customers; and a focused digital advertising plan that reinforces your brand where your customers spend time.
Affordability and clarity are key. I offer three practical options for business owners: - Do-It-With-You: I train you on AI tools and set up templates so you can manage content and ads affordably. - Done-For-You: I handle everything — website, AEO, videos, and ad management — with clear monthly reporting. - Hybrid: I set up the system and empower your team to run day-to-day updates while I optimize strategy and ads.
No jargon, no long-term lock-ins — just measurable marketing that respects your budget and time. If you’re worried about trust, I get it. That’s why I focus on transparency: simple contracts, clear milestones, and regular reports that show what’s working.
My goal is to make marketing one less headache so you can concentrate on running your business. If you’re a small business owner who’s ready to stop guessing and start getting consistent results, let’s talk about a plan tailored to your needs. I’m excited to help businesses succeed with modern, affordable tools — AI websites, AI videos, AEO, and targeted digital advertising. If this resonates, please share this post with other local business owners who might benefit. If you want to take the next step, reach out and let’s set up a short call to map out a practical, budget-friendly plan.
Rick Hesse