Case Study: How Nexus AI Slashed Its Own CPC by 95%

🚀 The Problem: Ads Were Just Too Expensive

Like most startups, we faced the brutal reality of paid ads:

Industry average CPC: $1.78
For a small SaaS, that’s a budget-burner.

Manual targeting and bid tweaks weren’t cutting it. We needed smarter — not just more spend.

🧠 The Solution: We Let Our Own AI Take Over

We ran a 14-day Facebook & Instagram campaign for Nexus AI — using Nexus AI itself to handle everything:

✅ Marketing Strategy AI: Nailed our unique positioning & buyer pain points
✅ Buyer Avatar AI: Identified exactly who we should target — by interests, pain, dreams, even life stage
✅ Creative Suite (14+ apps): Spun up scroll-stopping images & videos tailored to our audience
✅ AdWiz AI: Built and launched dozens of ad variations, auto-tested, reallocated budget in real time
✅ Live ROAS tracking: So we could watch dollars multiply, not disappear.

🎯 The Campaign Details

Audience: US, UK, UAE, Israel; ages 22–64; small biz & entrepreneur interests
Budget: $107.28 total
Duration: 14 days
Creative: AI-generated images + videos
Automation: Real-time bid shifts + A/B tests on creatives & audiences

Our targeting details for the ad test on the AI Ad Optimizer, AdWiz AI.

📈 The Jaw-Dropping Results

The table below gives you the summary of the test ad result after 14 days running the ads.

Metric	Forecast	Actual
Days	30 Days	14 Days
Spend	$150–$300	$107.28
Clicks	85–400	1,576
Reach	11,428–20,000	52,832
CPC (Benchmark)	$1.8	$0.07 (95% ↓)
CTR (Benchmark)	1.75%	1.92% ↑

White box: Facebook’s best guess. Green box: what actually happened when we ran our strategy. Proof that smart campaigns beat predictions.

AdWiz AI’s results vs. the industry’s $1.80 benchmark — see how much lower your CPC can go.

AdWiz AI delivered a 1.92% CTR vs. the industry’s 1.75% — and it’s only getting better.

Bottom line: We smashed our forecast — tripling reach & quadrupling clicks, all while spending 30–70% less.

💡 Why It Worked

👉 Dialed-in messaging: The Strategy + Buyer Avatar combo hit exactly what our audience cared about.
👉 Relentless AI testing: AdWiz launched multiple creatives, killed losers, and doubled down on winners — on autopilot.
👉 Zero manual guesswork: The AI did what no human team could at this speed or scale.

✅ Ready to See Your CPC Drop Like This?

Try Nexus AI free for 7 days — or book a free strategy session.
Stop overpaying for ads. Start running campaigns that literally optimize themselves.

👉 Start Free Trial | 📞 Book Strategy Call