📍 Overview
Shop Electric Ride is a high-end online storefront for electric mobility products, featuring curated brands like Shark Wheel, Cyrusher, Kingbull, YUME, and Austin Scooters. The goal: create an elevated shopping experience that inspires confidence, community, and motion.
🎯 The Challenge
The electric mobility space is crowded with tech-first sites that overlook customer trust, premium branding, and intuitive UX. Christine needed to establish a distinctive brand that felt sleek, ethical, and rider-centered — while handling complex backend logistics like product drops, SKUs, and supplier integration.
✏️ Approach & Process
Christine began by refining the visual identity and tone of voice — balancing modern elegance with rugged sophistication.
Key milestones included:
- 🌐 Designing a clean, responsive Shopify storefront that feels premium and navigates intuitively
- ✨ Crafting product descriptions that highlight luxury, utility, and storytelling
- 🔍 Developing SEO strategy for high-visibility keywords like “premium e-bike,” “electric skateboard,” and “YUME scooter”
- 📝 Writing tagline-driven copy to spark interest and trust (e.g. “Forget the push. Amp up your ride.”)
- 📦 Coordinating supplier outreach for Google Merchant Center GTINs, SKUs, and brand consistency
- 📣 Creating cryptid-themed promotions and ad concepts to blend humor with relatability
🚀 Final Execution
The result was a storefront with both polish and punch — featuring:
- A seamless browsing experience optimized for mobile and desktop
- Engaging, search-friendly product pages
- Brand-aligned flyers, bios, and social posts
- Integration-ready back end for future app and subscription tie-ins
📈 Results & Reflections
The brand gained traction across social platforms, with customers drawn to its sleek aesthetic and approachable tone. The giveaway campaign, centered around the Shark Wheel Electric Recharger Longboard, generated buzz and email sign-ups — demonstrating strong alignment between design and audience appeal.
🔁 What’s Next
Shop Electric Ride continues to evolve, with Christine developing rider-focused app features, interactive onboarding experiences, and scalable backend systems to support long-term growth.