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How is AEO changing the tree game industry and his SEO really dying
In the past few years, AEO's reach into the tree service industry has extended considerably, urging many professionals to rethink their age-old business strategies. As tempestuous technological upheavals have begun to disrupt unimaginative old practices, the potential of new, improved tree care tools and digital marketing techniques has started to reshape the conversation. These disruptions are happening for several reasons, and one of those is the advent of Enhanced SEO, a newly refined branch of the search engine optimization tree.
While search engine optimization has long been a cornerstone for customer acquisition, many tree care professionals have started to question the old SEO playbook. Enhanced SEO tactics have surged forward at such a fast pace that SEO itself is now a moving target. And while the internet is still the World Wide Web, which heavily relies on search engines, being found by the search engines is more important than ever—and much more challenging, thanks to a surge in competition across all online platforms.
Three practitioners of the tree service have shifted their thinking about this digital conundrum and shared what they now know. A convergence of web analytics and user behavior insights has refocused attention on foundational core content, which is now the backbone of Enhanced SEO. And on top of that, a previously unhinged local optimization strategy is coming back in vogue and is being turbocharged, thanks to the mobile web. Using these local search tactics is more important than ever for treelighting professionals.