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You spend two hours writing a thoughtful post. You craft the perfect hook. You use a high-resolution image. You hit "Post" and wait for the leads to roll in.
Result: 4 likes. Two are from your employees. One is from your mom.
Meanwhile, your competitor, who posts blurry selfies and basic advice, is getting hundreds of comments.
You are asking, "What is wrong with my content?" But that is the wrong question.
The real question is: “Why does the LinkedIn algorithm view my brand as noise instead of a signal?”
At Tenacious AI Marketing, we see this every day. Founders blame their "hooks" or their "posting time," but the real issue is structural.
Your content isn't generating engagement because you are optimizing for a Feed (social media) instead of an Entity (The Knowledge Graph).
Here is the strategic breakdown of why you are invisible, backed by fresh data, and how to fix it using the Tenacious VITAL Framework.
Before we fix your content, you need to accept a harsh truth: The "easy reach" era is over.
If it feels harder to get engagement today than it did two years ago, you aren't imagining it. The algorithm has fundamentally shifted to prioritize "meaningful interactions" over passive consumption.
According to the 2025 LinkedIn Algorithm Report by AuthoredUp and Richard van der Blom, average organic reach on LinkedIn has dropped by 34% year-over-year as the platform tightens its quality filters.
If you are relying on your Company Page to drive engagement, stop. Organic reach for Company Pages has collapsed to roughly 2% of feed content.
The Takeaway: The algorithm is actively suppressing "corporate noise" and "average content." To survive, you cannot just be "good." You must be VITAL.
If your engagement flatlined, it is likely due to one of these five structural failures in your strategy.
AI models and social algorithms share a common goal: Risk Reduction. They want to recommend content from sources they trust.
If your digital footprint is messy, if your LinkedIn headline says one thing, but your website says another, the algorithm flags you as a "low-trust entity." It suppresses your content because it cannot verify your identity.
The Tenacious Fix (Identity):
Stop treating your profile like a résumé and watch how to build a high-authority "Sales Machine" that captures both humans and AI.
Most founders obsess over "Likes." The algorithm does not care about Likes; it cares about Milliseconds.
LinkedIn engineers have explicitly confirmed that "Dwell Time" (the time a user spends looking at your post) is a primary ranking signal. If a user scrolls past your post in 0.5 seconds, the algorithm tags your content as "irrelevant" and kills its reach immediately.
The "Stop the Scroll" Strategy: You cannot rely on text alone. You need formats that physically force a user to stop.
The life or death of your post is determined in the first 60 minutes.
When you hit publish, the algorithm shows your post to a small "test group" of your connections. If they ignore it, the post dies. If they engage, the circle expands.
The "<500" Rule: According to recent algorithm tests, if your post receives fewer than 500 impressions in the first hour, it is statistically unlikely to ever go viral.
The Tenacious Fix (Community Engineering):
“Check out my new blog! [Link]”
This is the fastest way to kill your engagement. LinkedIn wants to keep users on LinkedIn. If you post an external link, you are trying to send their product (the user) away.
The algorithm will penalize your reach by up to 50%.
The "Zero-Click" Mindset: Stop treating LinkedIn as a funnel. Treat it as the destination.
Refer back to Statistic #2. Company page reach is dead (2%). People trust People. They do not trust Logos.
If you are hiding behind a "Tenacious Marketing" company page and not posting as "Dean Whitby," you are shouting into a void.
The Tenacious Fix (Trust):
To turn your engagement around, stop chasing "hacks" and start building an Asset. Use the Tenacious VITAL Framework:
The "Feed" is hungry, but it forgets you instantly. The "Graph" remembers.
When you write content that builds your Entity Authority content that is data-rich, founder-led, and structurally sound, you stop worrying about "likes" and start generating “leads.”
Your engagement isn't low because you're boring. It's low because you're invisible.
Let's fix that.
Ready to build an Entity that AI can't ignore? Start with a Free Brand Audit at Tenacious AI Marketing.
Why has my LinkedIn organic reach dropped?
Organic reach is down approximately 34% because the algorithm now penalizes generic content. It prioritizes posts that generate "Dwell Time" (time spent reading) and meaningful comments over passive scrolling.
Should I post from my Company Page?
No. Organic reach for Company Pages has fallen to ~2%. Focus on "Founder-Led" content from your personal profile, as the algorithm prioritizes human connections over corporate logos.
What is "Dwell Time"?
Dwell Time is a ranking signal that measures how many milliseconds a user pauses on your post. To boost it, use formats that stop the scroll, like PDF Carousels or Native Video.
Why do posts with links get low engagement?
LinkedIn penalizes posts containing external links (reducing reach by up to 50%) because they drive users off the platform. Adopt a "Zero-Click" strategy: provide the value in the post and place links in the comments.
What is the "Golden Hour" on LinkedIn?
The "Golden Hour" is the critical first 60 minutes after publishing. If your post fails to get engagement during this window, the algorithm assumes it is low-quality and stops showing it to your wider network.
