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When starting a business which we were either previously employed to do or was a hobby does not give us the skills to understand the world of marketing. When we think that word of mouth, friends & family are the way forward you need to seriously consider your marketing strategy before taking the step. When starting a business the messages are always you do it and hope it goes well but facts tell us that the people closest to you are not always your greatest avenue as jealousy will play a part. Imagine your neighbour gets you to build an extension for £25k and next few months afterwards their kids turn up with loads of new clothes after a 2 week holiday in the sun etc
Women play a big part in decision-making for big projects and naturally, they would rather give money to someone they never see rather than a friend and family member
It's a tough reality to swallow, but it's one that many entrepreneurs face. Your inner circle might not be the most reliable source of support or business when starting out. It's crucial to look beyond them and explore other avenues. This is where marketing comes into play. It might feel overwhelming, especially if you're new to the game, but understanding the basics can make a world of difference.
Marketing is all about communicating your business's value to potential customers. It's not just about selling; it's about building relationships and trust. Word-of-mouth can indeed be a powerful tool, but it's not a strategy. It's a result of a well-executed marketing strategy.
Let's take the example of your neighbour. Yes, they might have given you the job, but did they recommend you to others? Did they become a repeat customer? If not, then it's time to think about your approach. What if, instead of relying on them, you had a website showcasing your work, complete with testimonials from satisfied customers? Or an active social media presence where you share updates and engage with your audience?
Remember, marketing is about reaching out to those who aren't in your immediate circle. It's about tapping into the vast pool of potential customers out there. It's about making your business visible and attractive to them. And yes, women do play a big part in decision-making, as they should. But they're not going to choose a friend or family member over a professional simply out of loyalty. They're going to choose based on value and trust.
So, as you embark on your entrepreneurial journey, remember that marketing is not an optional extra. It's a necessity. It's the bridge that connects you to your customers. It's the voice that communicates your value. It's the tool that builds your business. And the sooner you understand and embrace this, the sooner you'll see success.
https://www.aicerebralmarketing.com/
https://cerebralaisuite.com/