Creating Your Restaurant Menu

By Leanne Davis
Creating Your Restaurant Menu

When creating a mēnu always use a combination of new and exciting with timely classics.   

There are certain principles to keep in mind. The key is to strike a balance between novelty and familiarity. You want to offer your customers something fresh and interesting, but you also don't want to alienate them with dishes that are too unfamiliar or avant-garde. This is where the concept of combining new and exciting items with timely classics comes into play.

Let's start by talking about the new and exciting part of the equation. This is your opportunity to showcase your culinary creativity and push the boundaries of what your customers might expect from your establishment. Whether it's a seasonal ingredient that's only available for a limited time or a unique flavor combination that you've been experimenting with, these are the dishes that will generate buzz and keep your customers coming back for more.

But while it's important to innovate and take risks, it's equally important to maintain a core selection of timely classics. These are the dishes that your customers have come to know and love, and that they expect to find on your menu. Think of it as your menu's "greatest hits" – the dishes that have stood the test of time and that your customers continue to order again and again.

So how do you strike the right balance between new and exciting and timely classics? Here are a few tips:

By following these principles, you can create a menu that offers the best of both worlds – new and exciting dishes that keep your customers engaged and excited, and timely classics that provide a sense of familiarity and comfort. The result is a menu that is both dynamic and reliable, and that keeps your customers coming back for more.