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With the rise of Generative AI over the last few years, the quantity of images generated increases exponentially every day. Who owns the assets? The prompt creator developed a creative prompt, but the LLM had trained on billions of images to come up with just the right artistic interpretation of your prompt. The image comes back and you pick one of many as the image that best represents your prompt. Then you decide to modify the prompt to get a slightly different variation of the image. You get the image but you want to composite it into an original designed background that had no AI elements. Then you decide to change the color values, adjust the lighting, tweak the scene elements with other ai characters and then animate these images into a working scene. That';s a lot of work to only find out you don't own the AI assets nullifying what you thought as your original work. This is an issue. A major issue if you are a creative wanting to embrace these tools. The biggest question is who owns your work? Rightfully it should be yours but the copyright infringements are a reality and will remain a reality within the ecosystem of social media sharing platforms such as YouTube, Tic Tok, FB, Instagram, Snapchat, X, Linked In, etc….
Upload an original work and get rejected for copyright infringement of your own work. The world needs a sanity check on rights management. How does that look? In my view, I see generative AI tools as an extension of my own creativity. If I can think of a man looking out at a violent sea wearing a yellow rain coat it should be my work. If I decide to paint that picture and hang it in the Louvre it should be mine as well. Yet the extreme pundits of copyrite would argue that I am stealing from someone else. What if I generate this prompt and it get's used as a prompt for a future work that has a ship crashing into the wave? Could I cry foul and go after that image that looks identical with the addition of a ship?
All of these thoughts were racing through my head with no good answers until I hit upon establishing a Licensing Platform for all generative AI
It would have to be easy to use. Artist hate complexity. An invisible technology that contains a recognized watermark by all LLM engines. Could it be a code that get's picked up by all LLM's to indicate the ownership and use license for that asset. The minute the image is uploaded to social media sites it get's a use tag that is sent to a dashboard that is monitored by the artist. If someone hits a million views on Tic Tok using your asset then you should have some rights to the creator fund. A warning could be sent to the owner that their asset is using a rights protected image and to proceed you may be forfeiting part or all of your profits generated by the social media platform creator's fund. The goal should not be to eliminate the use of these assets but to encourage the use of creator's assets that drive eyeballs without friction.