Many funeral homes are still paying old prices for important services like SEO (Search Engine Optimization), social media management, website development, email aftercare programs, and graphic design. But the truth is, technology has changed, and so should your costs.
Artificial Intelligence (AI) has made these tasks faster, easier, and cheaper, yet some businesses are still paying the same high prices they did years ago. Worse, some vendors won’t lower their prices unless you ask. It’s time to review your costs, compare options, and make vendors compete for your business so you get the best deal.
Are You Overpaying for These Services?
If you’ve been using the same digital old service providers for years, you might be paying too much. AI tools can now handle many of these tasks for a fraction of the cost. Let’s break it down:
1. SEO & AEO (Search & Answer Engine Optimization)
Yes, your funeral home needs to be easy to find online, but SEO companies charge too much for something AI now makes simple.
- Before AI: SEO companies charged 1,500-5,000 a month.
- With AI: Tools like Surfer SEO, Jasper, and ChatGPT help optimize your website for under $100 per month.
2. Social Media Management
You need regular posts and engagement on social media, but AI now schedules and creates content for you.
- Before AI: Social media managers charged $2,000-$5,000 a month.
- With AI: Platforms like Canva, Hootsuite, and AI-powered scheduling tools do the same job for under $100 per month.
3. Website Development & Maintenance
A professional website is important, but AI website builders make expensive developers unnecessary.
- Before AI: Websites cost $5,000-$15,000 to build.
- With AI: Wix, Squarespace, and AI-powered WordPress tools can create a great site for under $500.
4. Email Aftercare Programs
Keeping in touch with families after a service is important, but AI automates this process.
- Before AI: Custom email marketing cost $500-$2,000 per month.
- With AI: Automated email platforms like Mailchimp and Active Campaign do it for under $50 per month.
5. Graphic Design & Printed Programs
Designing funeral programs, brochures, and ads no longer requires an expensive designer.
- Before AI: Graphic designers charged $200-$2,000 per project.
- With AI: AI tools like Canva and Adobe Firefly create professional designs for free or low cost.
Make Vendors Bid for Your Business
Competition in the digital service industry has increased, and many vendors are using AI tools to do their work faster and cheaper—but they won’t lower their prices unless you ask.
How to Get the Best Price:
✅ Compare prices – Check what other companies are charging for the same services.
✅ Ask questions – Demand to know if your vendor is giving you their best price.
✅ Get multiple quotes – Make different vendors compete for your business.
✅ Try AI-powered tools – Test AI alternatives before committing to expensive services.
✅ Avoid long contracts – Don’t get locked into outdated pricing.
Don't Let Familiarity Cost You Money
One big mistake funeral professionals make is getting too friendly with vendors. When you work with the same people for years, it’s easy to trust them without questioning pricing. But some vendors take advantage of loyalty and assume you won’t look at cheaper options.
Ask your vendors:
🔹 Are you using AI to cut costs?
🔹 Are you offering me the best price?
🔹 How do you compare to other providers?
If they can’t give you a clear answer, it’s time to shop around.
The Bottom Line: Review, Compare, and Negotiate
Many funeral homes lose money because they don’t check their expenses. AI has lowered the cost of SEO, social media, website development, aftercare programs, and design.
If your vendor hasn’t lowered their prices, you’re probably paying too much. The smartest business owners are reviewing costs, comparing prices, and making vendors compete for their business.
🔎 Take action today—don’t let outdated pricing drain your profits!
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The Commander Initiative
Phone 312-442-0443