Working in Home Care should be a rewarding, fun and a life changing business. We enter this sector to change people's lives and start home care agencies because WE CARE.
So Why are so many Home Care Directors unhappy?
Working alongside 100's of home care companies over the years the NO 1 reason I hear for unhappiness is - The directors feel they have lost control of their business. Across the UK they feel lonely , frustrated and often have no-one to turn to for help. The corporate's and Franchised models have in house help but the small independents feel they have no-one to turn to for advice.
Some care providers seek business mentors and coaches but often have little success. Home care can be a tricky business to navigate,, unless you have experience in this sector it's hard to understand the pressure that can arise in a home care business. Sleepless nights, cash flow problems, unreliable staff and regulation to name a few.
However the biggest reason for home care providers unhappiness is - The Local Authority they work with.
I hear time after time:
'I wish I never tendered and only had private clients’
Private clients pay well and on time. - Local authorities pay poorly and when they want.
Private clients will not have leverage over your business - Local authorities will have leverage over your business and use it to their advantage.
Private clients are a pleasure to deal with and make a ‘Happy Business’ - Local authorities are in a mess making your business an Unhappy one.
Every Home Care Business I've ever worked with becomes a healthier and happier place to work when they take back control from the Local authority. Once the owner is equipped with the tools to gain Private clients the business starts to change.
It's a beautiful thing to see the relief on the directors face when the cash flow is sorted, when staff are happy and they are in control of the companies future.
The other thing Home Care Directors tell me is, how enjoyable it is to see the Local authority lose control over them. Once the LA no longer has leverage they start to act differently. Invoices get paid on time, communication is better and packages set up correctly.
Before working with me, the home care director would be rushed off their feet, fighting fires and trying to keep everyone happy. They would be rushed into taking packages without PO numbers or the financial information needed. The business would grow fast but so would the debts. Invoices would back up and the company would be a place of unhappiness and stress.
After working with me the home care director is not rushed, stressed or out of control, they have time to take packages they want to and make sure everything is in place. The cash flow is healthy and The business is in great shape. They actually do less work for more profit. Staff are happy and it's easier to recruit.
And the only difference is, how they market for Private Work. This is key to your success. Forget the traditional business coach's advice about systematising, planning and setting targets. This is all important but first lets get you those Private Packages. Let's take control of your business and ease the cash flow!!
Once that's done, you will have the money, energy and time to focus on everything else. Just don't leave things too long, there is no need to suffer in silence. Scale & Grow Pro are here to help you.