Why am I struggling to scale my HT (High-Ticket) offer?
If you've found yourself asking this question, you're not alone. Scaling a high-ticket offer can be a challenging endeavor, but understanding some common obstacles and strategies can help you overcome these hurdles and reach new heights with your business.
One of the first things to consider when struggling to scale your HT offer is whether you've truly identified your target audience's pain points and desires. High-ticket offers should provide immense value, addressing specific challenges or aspirations that your ideal customers are eager to overcome or achieve. By ensuring your offer is tightly aligned with your audience's needs, you'll be better positioned to capture their attention and interest.
Another common bottleneck is your messaging and positioning. High-ticket offers require a strong value proposition that clearly communicates the transformation your customers will experience. Your messaging should focus on the results and benefits of your offer, rather than simply listing its features. This approach will make it easier for potential customers to understand the value you're providing and justify the investment.
Also- it is CRUCIAL to assess your sales process. High-ticket offers typically demand a more consultative, personalized approach. Ensure your sales strategy includes building rapport, addressing objections, and providing social proof. Utilizing testimonials, case studies, or demonstrations can help potential customers envision the outcomes they can expect. Case studies go a long way in the HT space. You need proof of concept to justify your price point.
To build on the previous point, you need to have elite level Sales Reps to execute what is needed. Most of the HT offers I have worked with (that went from $0-$4MM+ MRR) have their reps on a 100% commission basis, generously incentivizing SDR's & Account Executive's alike with 10% comms on cash collected. I get it, 20% of cash collected going to the reps sounds like a lot. But these reps are CRUCIAL for your offer's scalability. Think of “Happy Wife- Happy Life”. Plus, at the end of the day, if you're charging just $10k/client, you're still pocketing $8k. 4 closed deals @ $10k cash collected/deal = $32k/day & $8k/day payout for your reps. Everybody wins.
Scaling a high-ticket offer involves addressing various aspects of your business, from messaging and positioning to sales and pricing. By taking an objective look at these different elements, you'll be better equipped to pinpoint areas for improvement and refine your approach. This will not only help you scale your high-ticket offer but also create a more robust and resilient business in the long run.
Wondering if you have the ability to scale your HT offer month over month with your current systems??
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